5 Easy Tips to Help You Gain More Followers on Pinterest

As one of the youngest social media platforms, Pinterest is notoriously more difficult to crack. Since its inception in 2010 the way Pinterest works has changed again and again. But there are some things that remain difficult. Finding a following is one of them.


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Gaining followers on Pinterest is a slow process, especially if you don't know what you're doing. I find more often that not, people go on to Pinterest, find their Facebook friends and leave it at that.

In order to get the most out of Pinterest and reach the biggest audiences, follow these steps.

Once your account is filled out completely and you've verified it, you may begin.

1. Pin Original & Beautiful

80% of posts on Pinterest are repins. That means that a lot of the same stuff is floating around. Posting some original content can work in your favour.

Remember the more visually stunning a pin is, the more likely it is going to catch somebody's eye and start getting repinned.

When it comes to giving your pin a description, try to include up to 4 hashtags and make the description long and interesting. The more key words you can include in a description, the more likely it will be found.

Top Tip: When posting original content, even the file name (as it is saved on your phone/desktop) can have an effect. Change the name from IMG_97248 and you will be found by more pinners.

2. Pin Socially

Not every pin has to be your own. In order to gain followers on Pinterest you want to be pinning all the time, and that wouldn't be possible if we expected you to do all the hard work yourself. For that reason, we say you should always try to repin content from others too.

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We recommend 25 repins a day. But try to split up your repinning sessions in to two lots. This way you don't clog up your followers news feeds and you will be more likely to reach followers from different walks of life.

As you repin, follow the suggested board that comes up at the bottom of the screen.

Get your pinning presence known too. I mean, try to like a few pins as you go through and comment on the popular pins that are at the top of a search. This way, when people view them, they might see your profile and visit you too. It helps to come across like you're passionate and knowledgeable about a certain subject and that will always increase your following.

3. Pin on Trend

Just like with Twitter, if you hashtag or, in this case, pin on trend and with the seasons, your potential audience is a lot larger.

Whether it's a Christmas Crafts board or a Best Dressed at the Golden Globes board, it is all about finding that healthy balance between what interests you and what everyone is talking about.

Top Tip: Don't be afraid of making too many boards. We recommend you make 2-3 new boards PER WEEK. So you have no excuse not to be bang on trend.

Coming up we have Spring, Easter, Mother's Day & Father's Day to think about....

4. Follow Fellow Pinners

As I mentioned in point number 2, you should get into the habit of following the boards that come up as suggested when you repin. If you do this for all 25 of your repins, I'd suggest only following a further 50-75 boards a day.

Currently, following boards seems more effective than following actual users.

Top Tip: You mustn't follow too many, or your account will get temporarily frozen.

5. Share Pinterest

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Share a link to your Pinterest profile on other social networks and to your email contacts. You can share individual boards or your entire profile, so if you have one board in particular that is on trend, try sharing that to gather interest.

The first 1,000 followers are the hardest to get, so don't feel ashamed for relying on those nearest and dearest to you to bump you up there.

You can also add a Pinterest button or a 'Most Recent Pins' tab to your blog or website to keep fresh faces discovering your profile.

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