Snapchat's Augmented Reality Game Steps Up by Incorporating Bitmoji


In April, Snapchat's parent company Snap inc. introduced World Lenses to the app, which allowed you to place animated figures - the rainbow with a face, the famous dancing hot-dog, you know the ones - into the real world through your in-app camera.

Snapchat was the first to bring such an advanced take on augmented reality through social media, with the animated figures remaining static as if they were really in front of you, being able to be viewed by different angles as you moved, and allowing you to move the figures around.

Now, they've decided to combine two features into one to step up their augmented reality game even further, as well as set themselves apart from competitors Facebook and Instagram after they released their own versions of Snapchat's original Stories and face filters.

You can now place your personalised Bitmoji into the real world!

Bitmojis were first introduced to the app about a year ago after Snap bought BitStrips, and have since been incorporated into quite a few features on Snapchat, such as stickers and Snap Maps. The little avatars have proven popular and fun with users, and so this new development with World Lenses is a pretty exciting one.

With the recent update of the Bitmoji app (version 10.16 on iOS and version 10.17.309 on Android), you can place your Bitmoji into your surroundings and there's a few actions you can choose from; make your Bitmoji dance on your desk, stand by a water cooler in the hallway or perform yoga in your living room - since it's launched my Snap story section has been full of friends trying out the feature, and I have to say I'm well impressed.

Snap
Like with the animations first introduced, you can move your Bitmoji about and bring it closer or further away from you to make them appear to be reacting to the real world environment.

A spokesperson from Snap comments on the new update, telling Business Insider: "Bitmojis have an emotional, playful appeal. Our community often uses them daily on Snapchat and elsewhere as a personal extension of themselves."

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