You Can Now 'Snooze' Posts on Facebook


Facebook are always bringing out new features to allow users to customize their experience; we have control about what we see on our feed, who we interact with and overall how enjoyable the platform is to use. The latest feature currently being trialed is a Snooze button, which kind of does what it says on the tin.

It's comparable to the Unfollow feature, which was introduced in 2014, allowing you to remove a friend's or page's posts from your timeline, without Unliking or Unfriending - a great way to remove stuff from your timeline that you don't care about without hurting anyone's feelings. Clicking the Unfollow button means you won't see posts from said friend or page, unless you choose to re-follow them.

The Snooze feature works similarly, allowing you to filter who's posts you see, however it's temporary (like a snooze button). The feature allows you to snooze an account's posts for 24 hours, 7 days or 30 days, as seen below.

At first, the feature made me question when it'd come in useful, as surely you'd just unfollow all together, right? However, after a little research, its clear that the Snooze feature could be pretty useful:

Perhaps one of your friends is continuously posting about an event they're going to, which have no interest in whatsoever, and its beginning to become a bit annoying and flooding your timeline. Simply take note of when said event is, and snooze their posts until the event is over (or until a little after to avoid the inevitable mass of photos which you're also uninterested in seeing).

Or maybe you know one of your mates - who's a fellow Game of Thrones fan - is likely to post spoilers of the episode you haven't seen yet. Easy - snooze that mate's post for a bit.

For pages, it may deter them sharing too much spam or unrelated content, in fear of being snoozed by those who have liked the page. This is also relevant for the unfollow feature, however judging from the amount of spam I see on my timeline from pages I liked way back when I was in school, it perhaps isn't so effective in this respect.

A spokesperson from Facebook told TechCrunch on Friday: “We’re testing new ways to give people control over their News Feeds so they can stay connected with the stories they find most relevant.”

Will you be using the feature?

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