Users Will Soon Be Able to Follow Hashtags on Instagram

Img: Screenshot - Pippa Akram 

Last week, social media consultant Pippa Akram (@Social_Pip) took to Twitter to share a screenshot of an as-yet-undiscovered update to the Instagram app, which was apparently being trialled unbeknownst to many on a few select accounts.

The update in question, first reported by The Next Web, allows users to follow individual hashtags rather than just accounts on the Instagram platform. While this may seem like a minor addition it is sure to prove useful for those with an interest in more-niche topics, as well as journalists and other researchers looking for information and imagery relating to a particular subject.

Having said that the update will likely be enjoyed by users from all walks of life, as Instagram have been criticised of late for the manner in which their algorithms prioritise content, which this additional avenue of ‘following’ may go some way towards alleviating as it allows users to better tailor their feeds to their own interests.

It is worth noting however that given the popularity of some hashtags, if you were to follow the entire thing your feed would soon be drowned in such content, which likely motivated Instagram’s decision to limit the feature to “top posts and recent stories” as indicated by the tooltip within Ms Akram’s screenshot.

There is no word as yet on any official release date for the additional function, with Instagram themselves declining to comment, and the feature remains visible on just a small number of accounts (my own unfortunately not included). We will however endeavour to keep you updated as more news emerges.

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