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CBC |
On Facebook, you get used to pretty much always having your feed
overwhelmed by publishers posts and having to trawl through them to find
something you actually care about. As annoying as it is, you kind of put up with it as you know these businesses have to post like that to get attention. Facebook have now decided that this isn't necessary anymore though and are changing the algorithm so that we'll see more of our friends and family's posts than we will publishers.
For publishers, this will either not matter or will be a drastic change. Depending on the publisher, they may be seen a lot less, leading to fewer referrals.
Facebook send a lot of traffic towards the sites that use their
services and that isn't likely to change, but Facebook is realising that
their site is getting a lot less social. They want to find more ways to
keep users' activity within their own services, and this is simply
another step in that direction. This could be a problem for publishers
as according to digital analytics company Parse.ly, a small but
noticeable decline could cause some publications to lose more of those
referrals. Facebook's changes in the past have caused some publications to close so this is at risk of happening again.
The changes in the algorithm mean that users will now see content from their family and friends first, then informative content and then entertaining content.
This means that you will still see the posts from these publications,
they just won't be the first things you see which could be an
improvement. Due to them being further down, this means that fewer
publications will be seen, but it could encourage publications to share better quality content than they may have before.
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