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If you've been on YouTube before then you've definitely heard of Vevo, but what you might not know is that the company actually has their own app and provides some of their own services. Since the company got a new CEO last year, Vevo is working harder to try to attract users back to the flagship app and away from YouTube.
Their current attempt at that is a redesign of their app. An app design
only works when people actually know that the app is around to use, but
it'll be interesting to see if it does make the service more attractive
to new users. One of these changes they've made is how users can view
their videos full screen. As well as the usual turn your phone
horizontal and watch the video full screen, but now you can also stretch
the video so you can view it mostly full-screen vertically like a
Snapchat video. This is unusual for a video app and could actually make
the videos feel a little more immersive if there isn't too much going on
in them. As well as this Vevo have hired humans to introduce their videos and are already planning on upgrading their programming even more.
Vevo had better hope this is enough to get more users on their app. Vevo needs the money that comes from users viewing ads on their app,
but most people would rather go on YouTube, the site and app they know
and may or may not love and just view Vevo videos on there. Vevo needs
YouTube and vice versa but neither of them wants to need the other. Vevo is looking for even more ways to bring their own money in including a subscription service that they're still working on. We don't know how that will work but it'll be interesting to see if it pans out.
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