Pandora to Allow Users to Play Whatever Songs They Choose

The Next Web
Pandora isn't as well known as it used to be on the music streaming circuit but it's still a pretty big app and service. Provided users don't mind listening to a randomised radio station, it's not a bad service and of course, as usual, users can pay to gain access to special features. However, Pandora has realised that if they want to be successful they need to get back users from other services like Spotify and Tidal.

This seems to have been in the works since Pandora brought the now defunct Rdio for some of their key features. Now Pandora is putting them to good use by allowing users to finally choose what music they listen to. But only if they're willing to pay a $10 a month to subscribe. I'm not sure whether this is really smart or really dumb. For people who still use Pandora, this might sound like a good option. They already use the service and the bonus features will probably sound worth it but will it draw in new users as well as people who have already abandoned it? I'm not so sure about that. What this will do however is bring in some much-needed revenue, provided users are willing to pay them rather than their competitors.

As well as this Pandora are also offering new features to their $5 subscription users. For the moment, we don't know what these features will be. This isn't even really an official announcement so we can't even say when they might start offering this. We do know that they'll allow users to skip more songs than they could previously as well as the fact they'll be able to listen to music offline as well, which is always a good thing but we also know users will put up with ads to keep the service free if the subscription doesn't sound worth it.

When it comes down to it music streaming is stiff competition right now and as people grow sick of the music rights battles and the limitations of YouTube, users are going to have to pick somewhere else to find their music. Pandora does stand a chance of gaining these users but only if these paid services prove to be worth their price. It might save them to copy what Spotify for now but that'll only last so long. These updates should be released as early as next month.

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