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| Getty Images |
The 2016 presidential campaign in America has reached an all-time low,
and that's really saying something considering how absolutely ridiculous
the entire affair has been. There have been quite a few harsh words
slung from Republican candidate Donald Trump to Democratic candidate
Hillary Clinton, and vice versa. Much of the beef has been spread via
social media; check out
@realDonaldTrump and
@HillaryClinton if you're curious.
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| Top of filter (img src: mic.com) |
In a bid to win over the fickle millennials' vote, Trump has hit below
the belt. What has he done this time, you ask? Created a Snapchat
geofilter outwardly calling Clinton "Crooked Hillary" and putting his
stamp of approval at the bottom. This might be the most damning filter
Snapchat has released yet ... er, ... I'm forgetting something
black and
yellow, aren't I?
Back to the topic at hand, Donald Trump's public shaming of Hillary
Clinton. Considering his character-revealing antics, I'd say this is
more telling of his personality than it is of Clinton. According to
Independent Journal Review,
the Trump campaign "purchased the national Snapchat geofilter ahead of
Monday's debate." This is truly an historic moment, when "the first
purchase of its kind by a presidential campaign" represents the worst
parts of a candidate.
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| Full Filter (img src: theverge.com) |
With the way Snap Inc. operates, a national filter is only available for
purchase to one advertiser per day. After 24 hours, the geofilter will
disappear. Trump has made it so that the Monday debate filter will
feature his slogan and be slanted in favour of himself. This misguided
attempt at pandering to the Snapchat audience, the majority of whom are
millennials, has been branded as "a lowbrow meathead digital attempt to
maim Clinton and not something JFK, Ronald Reagan, or Lincoln would do
if they were alive campaigning today," says
Eric Schiffer, CEO of
The Patriarch Organization and Chairman of
DigitalMarketing.com in an email to
Digital Trends.
Trump has managed to get the filter released just before the 2016 presidential election's first major debate. According to
Time, the filter was changed mid-debate to a different version not running Clinton's name through the muck.
This is not the first time that a geofilter that has purchased
exclusively for this presidential race. Regional, on-demand filters were
purchased to promote Trump rallies. Clinton used geofilters for the
Republican National Convention in Cleveland. Bernie Sanders even shelled
out for a geofilter during campaigning in Iowa, with the charming line,
"Geofilter paid for by Bernie 2016 (not the billionaires)" stamped at
the bottom.
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