Real Snapchat Filters Worn by Models at Fashion Week

Snapchat filters that were once a novelty have transformed into a trademark statement. A Snapchat experience isn't complete until someone is wearing a full set of makeup and a flower crown. Tell me, how many profile pictures have you seen with that crown filter?

Social media has become increasingly-more integrated into our culture, so much so that even it's found its place on the runway. I'm not talking about simply covering a fashion show via Snapchat, but actually featuring elements of the social media platform on the models.
In the Desigual runway show at New York Fashion Week 2016 on 8th September, they really pushed the envelope. Apart from many models wearing no makeup, a nod to #NoFilter, six of the models walked down the runway in real life Snapchat features. Gordon Espinet, Senior Vice President of  Global Artist Training, Development and Makeup Artistry at MAC Cosmetics, selected some of the most popular filters to recreate for the show.

Zdjęcie zamieszczone przez użytkownika Desigual (@desigual)

Runway Filters

Flower Crown
Butterfly Crown

Deer Filter

Dog Filter

Tiger Stripes

Bee Filter
A few of these filters this have revolutionised the Snapchat brand, finding continued popularity with millennials. These real-life versions of beloved augmented-reality place Desigual, a Spanish clothing brand, at the forefront of original ideas. That's not to say that recreating physical manifestations of Snapchat filters is totally original, but Desigual has recognised that social media is fast becoming a staple in every avenue of life. It's better to fan the flames than to deny its influence.

Here are the positively trendy looks gracing the catwalk.

Credit: Antonio de Moraes Barros Filho/FilmMagic
Credit: Edward James/WireImage

Credit: Edward James/WireImage

Credit: Edward James/WireImage

Credit: Edward James/WireImage
Credit: Antonio de Moraes Barros Filho/FilmMagic

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