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Adweek |
Similarly picture slideshow displayed in the center of each user's Snapcode, Twitter will feature a profile picture centered on the QR code. Upon activating the Twitter QR code, users are free to use the code online as well as in the physical world, like on business cards or t-shirts (hello aggressive marketing).
Announced 16 November, Twitter's newest feature is available on iOS and Android.
- For iPhones, tap the gear icon in the app and select "QR code" from the drop-down list. Once the code is displayed, tap the top right arrow to bring up options: change your picture within the code, tweet the code with your followers, or share the code on another service. In the same drop-down list, users will find a QR scanner which can be used to scan another's code. Scanning will pull up that user's profile, prompting a confirmation for follow.
- For Android, utility comes from the slide-out menu on the left, or tap the ellipsis at the top right of the profile page. The menus mirror the iPhone.
📢 hella pumped to announce the launch of QR codes on twitter! they work like snap codes!!— brittany (@brittanyforks) November 16, 2016
find yours: profile > gear > QR code pic.twitter.com/lvAr97bHj6
Snapchat Did It First!
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Marketing Land |
Incorporating this easy process into the ephemeral visual content-sharing app meshes beautifully with their vibe. It was so well-received that Snap Inc. allowed users to use vector versions of their Snapcode for use on- or off-line applications. All too familiar, I'd say.
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