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| Autodesk Spark |
It
doesn't feel like that long ago that Facebook were facing harsh
criticism for effectively encouraging video piracy on their platform.
Many, including the popular 'In a Nutshell' YouTube channel, pointed out
that it was easy for content to be lifted from other sites and posted
on Facebook as if it was original, siphoning money away from the
creators. Things have gotten better, but the issue certainly hasn't
completely vanished, yet at the moment Facebook are more concerned with
clamping down on piracy within the platform.
As such, they've picked up the
rights to Source3, software technology which is designed to detect when
intellectual property is being used without the permission of the owner.
Not only have Facebook taken on the program itself, but they've also
picked up several members of the development team.
Facebook have come under fire
numerous times for failing to effectively deal with content theft, even
after they introduced the 'Rights Manager' system two years ago to flag
such incidents. The option to simply make revenue off of your own
content, even when it's stolen, was also brought in a few months ago,
but that doesn't seem to have made much difference either.
It's not immediately clear what
Facebook intend to do with the Source3 technology now that they have it,
but it represents a commitment to better rights protection. This is
more of an appeal to brands than standard users, Facebook have a great
deal invested in the race for high quality video content, and a big part
of that is assuring publishers that their content is completely
secure.
Source3 is being completely
integrated into Facebook, the name and official website are being done
away with, and the developers will work out of Facebook's New York
office. Interestingly, this isn't the first time the development team
have sold rights off to a tech giant - they sold RightsFlow to Google in
2011.
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