Discover Extra Content on Facebook's Explore Feed

Facebook are always bringing out new features to stand out from the rest and keep their crown as the foremost social media platform. If you've read some of our posts in the past, you'll know we analyse and keep note of who's stealing who's ideas in the social media game (it's mostly between Snapchat and Instagram, but Facebook like to throw in their two cents every now and again.)

That being said, while it seems like all apps are morphing into one, the copycat-culture we see across our favourite apps is nothing but healthy competition.Today, we bring you news of Facebook bringing out a new feature to the platform.

If you're an eagle-eyed Facebook-fanatic, you'll know that the Facebook Explore Feed has been available on mobile for a while now (pictured below), but earlier this week, Twitter user Matt Navarra spotted the feature on desktop.

It's comparable to Twitter and Instagram's options; namely Moments and Popular Articles on Twitter and Instagram's Explore tab. Facebook's Explore Feed is tailored to you, recommending you content from a range of sources that isn't on your News Feed. Facebook put together your Explore Feed based on what you've already liked, shared and commented on, resulting in similar posts of things which will interest you.

To access your Explore Feed, you'll find it under 'Explore' (makes sense), on the left hand navigation menu, where you'll also find Events, On this Day, Pages, Pokes (do people still Poke on Facebook?) etc.

When I went to view my Explore Feed on desktop, the first things I saw was a Great British Bake Off news article and a selection of animal-memes; so far, I'm impressed, it seems jam-packed with top-quality content if you ask me.

Before now, the Explore Feed was just a test, but due to its success and it now being available on desktop, it's officially being rolled out. As the new News Feed-alternative gets used, Facebook hope that the time users spend on the platform increases, meaning enhanced user experience and more space for advertising,  monetisation and growth.

A Facebook spokesperson told Tech Crunch:

“We are beginning to roll out a complementary feed of popular articles, videos, and photos, automatically customized for each person based on content that might be interesting to them. We’ve heard from people that they want an easy way to explore relevant content from Pages they haven’t connected with yet.”

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