Tinder Blog |
Of all of the popular dating apps, Tinder has the reputation of being a place where crude, rude and inappropriate messages (containing way too many aubergine emojis) are magically acceptable to send to the opposite sex - mostly being sent by overly-confident male users. Whatever happened to the good old-fashioned, polite compliment eh?
With many women being bombarded with those suggestive little cartoon aubergines, the female members of the Tinder team decided to provide a feature which allows users to make more of a statement with their responses to any message they recieve (appropriate or not).
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Tinder |
Tinder are rolling out eight Reactions, five of which are exclusively available to female users. These five are the more sassy reactions which would tell your match you're unimpressed or offended by their advances; from an eyeroll to a full-blown Martini to the face (or screen). The reactions available to all are happier ones; crying-with-laughter, applause and heart sling-shot animation.
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Tinder |
"Sometimes men need a little guidance when it comes to communicating on dating apps. And by a little, I mean a lot. Knowing I'm an expert on douchebags, Tinder reached out to me for help. I teamed up with the awesome, smart, bold women of Tinder to develop a new product that helps you tell guys how you really feel.” she comments.
Check out 'The Menprovement Initiative' promotional video below...
To send a reaction, simply open a chat and tap the smiley icon and choose your reaction. It then appears over the chat window and animates accordingly.
While the new reply option is something fun for users to try, it raises
questions as to whether it will actually stop 'douchebag' behaviour on
the app. Anyone can call out inappropriate behaviour on the app without
the need for these reactions, using emojis, GIFS or (the lesser-used
form of social-media communication these days) words.
Of course, with the negative reactions only available to women and the
focus on only men being the douchebags, this new feature is sure to
cause some uproar about equality. However it's clear that Tinder have
chosen this marketing focus and ran with it- they literally put 'men' in
the title of the campaign.
With the controversial man-targetting that's going on here, while some may kick up a fuss, it's certainly got them talking.
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