"No one will go home and talk badly of me this evening, because I have come here to share ideas and talk sincerely.” Paolo Vendramini said at a recent Fiverr talk on graphic design in London.
Paolo has
something. Apart from making branding sound more exciting in an Italian
accent. There is something about someone standing to speak humbly
before an audience they haven’t met, sharing their thoughts on life,
their approach to their career, their passion. The culture of “can do”, a genuine approach and sincerity on a topic you love, goes a long way in a crowded marketplace.
The pioneering
Amelia Earhart said, “Some of us have great runways already built for
us. If you have one, take off. But if you don’t have one, realise it
is your responsibility to grab a shovel and build one for yourself and
for those who will follow after you.”
The Americans
have their dream, Aussies “give things a go”, the French have their
laissez-faire but the Brits seem to be stuck with Harry Enfield’s “You
didn’t wanna do that”. There is a strange cultural dichotomy when it
comes to entrepreneurship in the UK. We celebrate eccentric inventors,
yet caution our young people into conventional, often aspiring corporate
job roles. In a fast moving world of tech and startups, things are
changing. There’s a greater ability now to run with your ideas and to
reach more people directly on and offline. The entrepreneurial spirit is catching.
UK statistics are sketchy, but back in 2016, 82% of young people wanted to start a business.
Getting your
idea off the ground and taking action quickly is where online
marketplace platforms like Fiverr come in. Launched in February 2010,
Fiverr now has over 11 million entrepreneurs online, selling their gigs,
starting from $5. Freelancers can join for free. In June last year,
Fiverr Pro was launched, a premium service with carefully selected
professionals.
Online
marketplaces give people the opportunity to outsource and project manage
key aspects of their business so they can free up time, concentrate on
their area of expertise and maximise their budgets. Vincent Van Gogh
said, “Great things are done by a series of small things brought
together.” Tactical use of the gig economy can help small businesses make great strides.
On the flip side, sites like Fiverr represent huge potential for
entrepreneurs who want to sell through a platform. Marketplace
platforms are like search engines - if your offer stands out you have
access to potentially generate a lot of business. Bobby “Wingle” on Fiverr bought a house and paid for his own wedding with his Fiverr profits.
This year, Fiverr’s motto is “Year of Do” and #InDoersWeTrust. The “doers” aren’t to be underestimated.
40 million projects have been completed since 2010, with over 24,700
gigs purchased every day. 10 million gigs have been posted since 2010
with 7,500 services created every day in 2017. Last year 1.5 million
brand identities were refined, courtesy of Fiverr.
Paolo’s
presentation featured Forbes’ research that 75% of people think they
know their own brand and what people think of them, but out of 75% only
15% are right. “Design deepens your relationships” Paolo says,
“design’s purpose is to tell stories with an image. It’s an idea into
an image.” Most startups seek out some kind of brand. It’s become part
of the process to define yourself, tell your story and package your
offer. In an online marketplace that means you can check out a vast
array of designers’ portfolios before commissioning your chosen work.
If you're a designer how do you stand apart? Paolo suggests requesting
to join the “Pro” part of Fiverr immediately, to put your best work into
your portfolio and to be patient.
Ultimately
winning business comes down to the quality of relationships you build
and the quality of service you deliver. “Be yourself fully and prove it
with facts. No one likes lies. Ask what they think of you. Be
aware. Go to the social media.” Paolo urges. And his sincerity and
commitment on this particular evening, earn him the respect of new
fans.
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