Social networks are an
important means by which to interact with people who share our interests. Thus,
groups are formed dedicated to disseminating specialised information on
different topics, providing a varied flow of information which strengthens
links and contributions regarding the subject at hand. These groups are highly
varied, and may cover subjects/demographics such as: pet lovers, gastronomy,
sports, music, travel, adventure, decoration and others. Among these ‘others’
we can find topics related to film and television.
Here you can find
groups populated by fans of old TV shows (for example - Star Trek, Coronation Street
and Monty Python’s Flying Circus each
maintain a healthy online fan base), as well as newer offerings such as Game of Thrones, The Walking
Dead and Stranger Things . All
these shows have an established mythology created and/or accepted by the group,
though the level of devotion to these programs of course varies. The same thing
happens with cinema; fans display a level of devotion toward certain genres or even
a specific film or series. There are also groups dedicated to sagas such as Star Wars, The Lord of the Rings, Indiana
Jones or - one of the most popular - Harry
Potter. It is interesting to observe what happens with these fan pages and
their interaction; they are all seemingly hunting for information, or looking
for some extra detail to feel special. This is something that the studios take
great advantage of to create fidelity. Now the film studios market the movies
through these networks, giving very specific details about the performance, exclusive
interviews and behind-the-scenes extras that make us feel closer to the
product.
The circuit used to
promote a film is currently varied, incorporating exclusive events, premieres
in different cities, interviews, and advertising across all media. We can buy
the soundtrack, books and related comics, video games, action figures, toys, promotional
clothing and even food and drinks related to the title. It is a great mechanic
that is used to great effect by these studios in their quest to capture the
interest of the public.
Information and
commercial offers flood the networks with colourful ads. We must watch the
movie, buy the music, have the action figures and the books, wear the clothes
of the film while we play the video game eating a hamburger and a soda that
promote the title.
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