Snapchat Testing App Redesign Following Criticism of Past Updates


When Snapchat released their highly publicised redesign back in February, the overhaul drew a lot of criticism from some of the app’s most prominent celebrity figures such as Kylie Jenner and Chrissy Teigen, as well as platform’s the larger user base. The primary reason for this outrage? Snapchat had made the decision to separate stories posted by friends from those posted by celebrities and brands.
Img: Snap Inc.

Well after insisting ever since that the redesign would be granted some longevity, Snapchat have now reportedly backtracked and are testing another new redesign which will put stories from friends back on the Discover page alongside those from known personalities and brands. There will still be some level of separation however, with friends’ stories appearing on a different horizontal slider in a fitting compromise between the two approaches.

 The update was first reported by Recode, who speculate that the overhaul is most likely either an attempt to get the average user creating and sharing more stories, or an effort to get their users engaging with more publisher content by directing them to the same page for all types of content. The truth is likely a combination of the two.

A Snap Inc. spokesperson confirmed the test in an email to Business Insider, telling the publication, “We are always listening to our community and will continue to test updates that we hope will give Snapchatters the best possible experience on our platform.”

The app is currently being tested with a small number of users as has become the norm within the industry, and there is no word as of yet on whether it will ultimately be rolled out to all users.

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