YouTube Begins Rollout of New Premium Music Streaming Service

When it comes to streaming music, few companies have been able to stand up against the likes of Spotify and Apple Music. These platforms have now integrated themselves so well into not just the daily lives of users but also the methodology and practices of the music industry itself that any company hoping to supplant them or even compete in a significant way is sure to have an uphill battle ahead of them.

However if there’s one company in the world with enough might behind them to take a bite out of Apple and Spotify’s dominant market share, it’s Google. Enter YouTube Music; a brand new music streaming service with a library that includes not only the biggest original hits new and old but also YouTube’s tremendous catalogue of remixes, live performances, covers and music videos.

News of the new service was officially announced via the official YouTube blog last week, at which time the company also unveiled the rather sleek reimagined mobile app (see above). Two versions of the app will be available; a free, ad-supported variant, and the flagship premium service, which includes an ad-free experience and background listening for the cost of $9.99 per month.

Users of the YouTube Premium service, formerly known as YouTube Red, will have YouTube Music included as part of their subscription, although the cost for this has now risen to $11.99 per month.
For those eager to try out the service in the UK, I’m afraid you’ll have to wait. YouTube officially began rolling out early access across the U.S., Mexico, Australia, New Zealand and South Korea yesterday (May 22nd), but there is no word as of yet on when YouTube Music may reach our shores here in the UK.



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