July 2018


Follower counts on social media platforms carry significant weight in current times, with people managing to build entire careers based off the number of people watching their accounts. These individuals often become influencers and advertisers, which makes it highly important for both the consumer and commissioning company that such figures are actually accurate.

Twitter seem to share this concern and wider desire for increased transparency, as they recently announced plans to remove locked accounts from follower counts across profiles globally. As a result, the number of followers displayed on many profiles may go down.

Accounts become locked when Twitter detect sudden changes in account behaviour, at which time they reach out to the owners of the accounts in question. If the account owner is unable to validate the account and reset their passwords for whatever reason the account remains locked, and obviously serves no purpose for those they follow from this point forward.

As for how many followers an individual user can expect to lose, Twitter asserts, “Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop. We understand this may be hard for some, but we believe accuracy and transparency make Twitter a more trusted service for public conversation.”

While this move will undoubtedly prove frustrating for some who perhaps didn’t realise just how many locked or inactive accounts were on their follower lists, it is a necessary step if Twitter is to become the transparent, safe and reliable hub it is envisioned to be.

Back in March Google announced the Google News Initiative (GNI), an organization-wide effort to improve the journalistic value of Google’s services and ultimately “help journalism thrive in the digital age”. The initiative took aim at everything from Google’s flagship Search to YouTube, and now the company have unveiled the latest step in this ongoing plan.

On Monday it was announced via the official YouTube blog that the ever-popular Google-owned video platform would be getting something of a major overhaul as those behind the scenes continue the battle against ‘fake news’. A staggering $25M investment is being committed to improving YouTube alone, with the primary areas of investment being split into three distinct sections:
  • Establishing a working group with news organizations and experts from around the world to help develop new product features, improve the news experience on YouTube, and tackle emerging challenges. Early member of the working group include Vox MediaJovem Pan, and India Today.
  • Providing innovation funding across approximately 20 global markets intended to support news organizations in building sustainable video operations. Funding will be provided on an application basis to news organizations of all types.
  • Expanding the support team for news publishers. These specialists will be based around the world and support partners with training and best practices in formats, audience development, day-to-day platform operations, and sophisticated technical integrations.

YouTube are also making an effort to provide more sources and context relating to breaking news events, such as providing a short preview of news articles in search results on YouTube that link to the full article during the initial hours of a major news event, along with a reminder that breaking and developing news can rapidly change. Both the Top News and Breaking News features will also be expanded, with the company stating their intention to launch these features in a further 17 countries in the coming months.


This Tuesday Instagram announced a brand new feature called Questions Stickers. Described as “a fun new way to start conversations with your friends so you can get to know each other better”, the new feature allows users to add stickers to their Stories which allow them to ask and/or answer questions from their friends and followers.

The questions sticker is available via the sticker tray after taking any photo or video. You simply select the sticker, type out your prompt and wait for responses, which your friends can send with ease directly from the sticker itself. There is no upper limit on the number of responses that can be sent, all of which can be found in your story’s viewer list. From here you can tap their response to create a new story entry with the response displayed. The response is shown without any identifying markers such as usernames or profile photos to ensure a certain level of privacy.

While this is not exactly a ground-breaking update, it does further cement Instagram’s intention to navigate away from its rather image-focused past and transition into something a little more social; it is called social media after all.

The questions sticker is available as part of Instagram version 52 on iOS and Android.

Img: NHS England 
Experts have long warned of the link between the excessive or misguided use of social media platforms and potentially damaging mental health issues. The younger members of society are particularly susceptible to such dangers, yet the companies providing these platforms continue to face accusations of failing to live up to their responsibilities in regards to protecting children and teenagers online. Clearly progress needs to be made.

This certainly seems to be the view of Simon Stevens, Chief Executive of NHS England, who recently told The Telegraph, “Social media companies must face up to their responsibilities. There is emerging evidence of a link between semi-addictive and manipulative online activities and mental health pressures on our teenagers and young people.

“Parents are only too aware of the insidious grip that some of these activities can have on young people’s lives.”

For Mr Stevens however it is not enough to work only with those already affected by these increasingly apparent issues; effective prevention is a must if long-term success is to be achieved.

“We need to think about prevention as well as cure so that families and the NHS are not just left to pick up the pieces,” he said.

“Companies have a responsibility not just to put in place appropriate protections for children but to do their bit to increase our understanding of these issues.”

The NHS as a whole is already taking steps towards improving the situation as best they can, expanding their mental health services in the hope of assisting those in need even earlier; however without the co-operation of those believed to be at the source the organisation is facing an uphill battle.


Described by the company as “your always-on promotion engine”, Twitter’s ‘Promote Mode’ offers users an automated brand marketing tool that continually promotes your tweets, profile and larger brand for a flat fee of $99 (USD) per month. Promote Mode has been available for a good few months now, so we thought it was about time we had a look at what this engine offers in terms of bang for your buck.

According to Twitter, Promote Mode can help its users to reach up to 30,000 additional people and add an average of 30 new followers each month, though of course results may vary. That’s not bad if you’re just starting out, but such figures will hardly go noticed by larger accounts and operations. With no option to spend more in order to scale up the audience to which your tweets and ads are promoted, this may turn off many larger business to which the engine’s ease-of-use may have appealed.

This ease-of-use is another major selling point of the engine; though it’s not necessarily as effortless and risk free as Twitter would have you believe. Firstly the targeting options are far from all-encompassing with many fairly prominent fields of business left off the list entirely. Additionally given the fact that the promoted tweets are selected automatically with no intervention from yourself outside of the initial setting of rather loose parameters, there’s every chance the system could slip up and promote something posted in error or that wasn’t necessarily meant for your larger audience. You could argue that care should be taken not to post anything publicly which you are not happy for the world to see, but systems such as the one used here have a history of promoting some rather untoward content.

Promote Mode does have the potential to be a useful tool for smaller accounts seeking growth - if used with due care - and is comparable in performance to Facebook ads of a similar cost; however as the company scales so too should your marketing efforts, and Promote Mode simply fails to offer that capability. In the long run, setting up ads for yourself will be better and achieve better results if done well, but Promote Mode still has a purpose in helping smaller ventures get off the ground.

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